PARTNERS


GENERAL DESCRIPTION

The Visegrad Group countries have been constantly increasing their tourist attractiveness for several years. The offer is becoming richer and more diversified. Tourism is an increasingly important sector within the V4 countries' GDP. Taking all this into account, we see two important issues to face (internal and external):

Internal: Although the tourism sector in V4 countries has become relatively advanced, the spread of innovation is not sufficient. Innovation is rather the domain of large companies, but nevertheless SMEs are hardly involved in this activity.

External: The Georgian tourism sector is young compared to the V4 countries. Its development is important for the development of the Georgian economy, but at the same time it can be an interesting business opportunity for V4 tourism companies, given that V4 societies are increasingly interested in visiting Georgia.

Georgia, which as an Eastern Partnership country shows great interest in deepening European integration. The V4 countries seem to be natural partners on this path, mainly because of their close political and cultural ties. Georgia is a developing country with high aspirations and its development plans can be strengthened by using the development paths used so far by the V4 countries.

The aim of the meeting is both to transfer experience of companies and institutions from V4 countries in the field of tourism and recreation development and to create a platform for cooperation between the countries of the region and Georgia, which is a new, undiscovered tourist destination of great tourist and cultural value. From the point of view of tourism there are common problems to solve and a joint effort is needed, especially in the border areas between Slovakia, Poland and the Czech Republic (mountains, transport, common ski resorts etc.).


AGENDA

5 March 2020 | Day 1

  • 10.30-11.00

    Registration, morning coffee


  • 10:00-10.30 Conference room

    Welcome to participants and opening presentation
    INTRODUCTION/REFLECTIONS FROM THE TOURISM V4 COUNTRIES AND GEORGIA

    Krzysztof Krystowski - President of the Silesian Aviation Cluster, President of the Polish Cluster Employers Association, Member of the European Cluster Expert Group, European Commission

    Natalie Kvachantiradze - Chairperson of Georgian Tourism Association (Georgia)


  • 10.30 – 12:00 Conference room

    Session 1: THE ROLE OF CLUSTERS CAN PLAY IN THE MODERN TOURISM AND RECREATION AS A PART OF “EXPERIENCE INDUSTRY”

    Krzysztof Krystowski - President of the Silesian Aviation Cluster, President of the Polish Cluster Employers Association, Member of the European Cluster Expert Group, European Commission

    Clusters and their role in the new economic sector “Experience Industry”

    Marek Turansky - Executive Director of the Regional Development Cluster, Manager of the Association of Municipalities of Microregion 11 PLUS and Local Action Group in Trnava Region, lawyer and coordinator and consultant for preparation and implementation of EU projects, Managing Director of a company of GoSlovakia, Slovakia

    Position and structure of clusters in Slovakia, development of cluster policy and real possibilities of clusters in the tourism sector in comparison with other subjects according to current legislation

    Jan Orava - National Cluster Association, Czech Republic, BizGarden, Director of Digital Innovation Hub Tourism 4.0

    Clusters and Digitalization in the Tourism

  • 11.50 – 12.30

    COFFEE

    participants’ informal meetings, match-making etc.


  • 12.30-14.00 Conference room

    Session 2: TOURISM, RECREATION, CULTURAL HERITAGE OF GEORGIA

    Natalie Kvachantiradze - Chairperson, Georgian Tourism Association

    Association activities and its role of the Tourism development in Georgia

    Givi Kochoradze - European Commission H2020 NCP for ICT in Georgia, Director of the International Center for Advancement of Research, Technology&Innovation (ICARTI), Director of the Georgian Clusters National Platform (GCNP)

    General Overview of Tourism Potential and tendencies of Georgia

    Lela Potskhverashvili - Head of International Relations and Analytical Departmentof the Georgian Mountain Resorts

    Mountain Resorts development in Georgia

  • 14.00-15.00 Hall

    Networking lunch

    eating & meeting


  • 15.00-16.30 Conference room

    Session 3: REGIONAL ADMINISTRATION AND SMALL AND MEDIUM-SIZED ENTERPRISES – AN IMPORTANT ROLE IN THE TOURISM INDUSTRY AND SERVICES TO THE INDUSTRY

    Marek Turansky - Managing Director of a company of GoSlovakia, Slovakia

    Miroslav Solčány - Executive Director of a company of GoSlovakia, Slovakia

    How it is practically possible to involve the presentation of small and medium-sized enterprises in the intelligent database using modern means of communication, internet, mobile application and the like

    Krzysztof Krystowski - President of the Silesian Aviation Cluster, President of the Polish Cluster Employers Association, Member of the European Cluster Expert Group, European Commission

    InSilesia

  • 16.30 – 16.45 Conference room

    Antonio Novo Guerrero - President of the European Clusters Alliance and of Clusters.es (Spanish Federation of Clusters)


  • 16.45-17.00 Conference room

    CONCLUSIONS AND NEXT STEPS

    Krzysztof Krystowski - President of the Polish Clusters Employers’ Association and Silesian Cluster Aviation/Leader of the project (Poland)

    Natalie Kvachantiradze - Chairperson, Georgian Tourism Association


  • 20:00

    Solemn dinner

5 March 2020

  • 9:00 – 18:00

    STUDY VISIT FOR PARTICIPANTS MEETINGS WITH COMPANIES

    B2B meetings, Wine company "Chateau Mukhrani”